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Awarded the title of one of 2009’s “25 Fittest Guys in the World” by Men’s Fitness Magazine, Rich is an elite-level amateur ultra-distance endurance athlete, entertainment attorney, writer, filmmaker, husband, plant-based nutrition advocate, father and co-owner with his wife Julie Piatt of Jai Ultra Multisport Training Camps, Retreats, Nutrition Products & Garments.
In 2008, after only 6 months of preparation and fueled entirely on a plant-based diet devoid of animal products, 42 year-old Rich competed in the Ultraman World Championships, finishing 11th overall. He clocked the 2nd fastest swim split and was the 3rd fastest American.
In the 2009 25th Anniversary Ultraman World Championships, Plant-Strong Rich clocked the fastest swim split (6th fastest of all time) and held on after the 90 mile bike to win Day 1 by 10 minutes. Despite a jarring bike crash on Day 2 that left him with an injured knee and immobile left shoulder, Rich managed a Day 3 7:51 double marathon to finish the event in 6th place with an overall time of 24 hours and 30 minutes.
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